Marketing Manager of Pittsburgh Pirates Talks about SRU's Chapter of American Marketing Association

    Kiley Cauvel, the current marking manager for the Pittsburgh Pirates, came to discuss the Slippery Rock University chapter of the American Marketing Association .Kiley graduated in 1998 from Grove city college with a Bachelor of Arts in English, as well as a communication minor.  Before she held her current position, she was also the Director of Marketing at Mellon Arena between 1998 and 2005. There she learned and excelled at media buying, promotions, and public relations for events such as WWE, sesame street live, circuses, and countless numbers of concerts. 

     Here we have students getting seated, prior to the presentation, anxiously awaiting Kiley Cauvel to speak.

Students here are attentively listening as Kiley discusses some of the marketing strategies the pirates use and who the target audiences are. She talked about how the pirates have switched from an ad agency to an in-house team, allowing them to gain the players trust. 

Gaining the players trust allows them to produce the types of quality commercials that they air to different target audiences, the biggest being men ages 18-54 and mothers. Not only that, but she talks about how concerts really bring all types of fans to the game, young and old. Everyone can appreciate good music! Free shirt Friday has also been a huge success among the younger crowd. I personally own probably half a dozen on the shirts myself!

Kiley is discussing their marketing strategies and how they can reach out to each types of audiences. Each commercial is geared towards an age group. She showed us a video of the pirate parrot in an original Mario video game setting, geared towards attracting children to come out not only to games, but to all their other events they hold for children to be actively involved in the Pirate atmosphere (such as running the bases).

Here she is again, at a closer view, going into more detail about commercials and who they affect.

Kiley Cauvel discusses how she became the Marketing Manager of the Pittsburgh Pirates and how internships and contacts are two of the most important resume and job acquiring aspects there are.